I've been toying with the idea for a while now of starting my own catering business. Most likely specialising in allergy friendly cakes and bakes as there seems to be a lack of people dealing with this specifically. I noticed this when helping with the catering for an engagement party and Mum's 50th earlier this year. There seem to be plenty of people who deal with wheat cupcakes but not that many who understand or a wiling to do gluten free, for example. We also found that the gluten free packet mixes are fine if eaten the day their baked but dry out really easily. They also don't come in a variety of flavours.
After having many lengthy discussions with friends who have allergies, and those that don't, we pretty much decided that I'd first need a definite product to market.
So my questions are this:
Is there actually a market an allergy friendly cupcakery?
What kinds of cupcakes do people enjoy? (flavours, size, etc)